One of Chery’s key strategic initiatives at Spotify is curating the highly regarded “RapCaviar” playlist, which highlights the best of the constantly evolving hip-hop/rap genre. He is best known for his time at Apple Music as the Head of Artist Curation and his current role as the Creative Director, Head of Urban Music at Spotify. His career has seen success in digital content direction and executive editing for several media outlets ranging from XXL Magazine to BET. Before serving as an innovator at the leading music streaming services, Chery’s start was in journalism. We set out to make a show that was authentic, and I think we achieved authenticity with the topics we covered and how we approached them.” -Carl Cheryįor more than a decade, Carl Chery has been a pioneering force in the music industry. That was what I was thinking about during the making of RapCaviar Presents and was something that was constantly top of mind. Given hip hop’s American origins, it’s no surprise that the United States listens to more hip hop than any other country Germany and Great Britain take the second and third spots.A lot of times you see shows that reference hip-hop, and it doesn’t feel like it’s made by people that live/breathe it. *The top songs streamed on RapCaviar within the last three months.
Kendrick Lamar, Gucci Mane & Rae Sremmurd)
Top 20 Most-Streamed RapCaviar Songs*: Hip Hop Songs 1, followed by “Starboy” and “Can’t Feel My Face”–both by The Weeknd. To celebrate the new RapCaviar with 7 million followers, Spotify looked at the numbers, and found that Drake and The Weeknd dominate with the most-streamed songs in hip hop of all time. RapCaviar is the first flagship playlist to receive this extensive treatment, which includes a brand refresh as as well as the RapCaviar Live Tour, with the first show taking place on Saturday, August 12 in Atlanta with Gucci Mane and Mike WiLL Made-It and friends. It’s about the work that goes into the tracks, the visual representations and the greater context behind these moments in time.” “The new RapCaviar is all about connecting the fans to the culture,” said Tuma Basa, global programming head of hip hop at Spotify. Spotify's hugely popular RapCaviar playlist has been relaunched with the addition of videos and interviews.
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